Deborah Kelly & Tina Fiveash, Hey Hetero!, 2001
Hey Hetero! is a public art project collaboration between Australian artists Deborah Kelly and Tina Fiveash. The project's six pieces have appeared in 30 illuminated public advertising spaces in Sydney streets, a CBD billboard, magazines, newspapers, bus ads, Avant Cards, galleries, and online.
Hey Hetero! appeared in Sydney, Adelaide and Wellington, NZ, in 2001, and was invited to Berlin and Melbourne in 2002. Hey Hetero! won the major arts award of the Sydney Gay & Lesbian Mardi Gras Festival 2001. In 2015 Hey Hetero! was transcribed into Greek and exhibited at the 5th Thessaloniki Biennale of Contemporary Art: Make it New in Thessalonki, Greece, from 23 June – 30 September in 2015.
Hey Hetero! returns the gaze at heterosexuality: the privileged sexuality which makes gay, lesbian, bisexual and transgender movements both possible and necessary. In the form of simulated mainstream 'advertisements', the artwork invites heterosexuality into public discourse.
Note: No heterosexuals were harmed in the creation of this project.